| Results you can achieve with this A4ManagementTool | Solved Problems |
|---|---|
| Formulating an internal and external communication plan | Uncoordinated communication |
| Defining objectives and inviting action | Absence of definition of channels, frequency, and responsibilities |
| Mapping interests, target audiences, modes and timing of communication | Fragmented and repetitive communication |
| Encouraging attention to content | Information overload for recipients |
| Establishing the action plan and evaluating the effect of communication | Poor responsiveness |
| Codifying common communicative norms | Lack of feedback on communication effectiveness |
