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A4040.PersuasionStrategy

This tool helps refine one's persuasion strategy for customers, colleagues, and stakeholders, and to achieve what is desired with greater ease and elegance.

Results you can achieve with this A4ManagementTool Solved Problems
Perfecting the persuasive strategy Predominant empirical approach
Using both rationality and the emotional sphere to persuade Failure to prepare a strategy
Seeing opportunities beyond appearances Neglecting the principles of persuasion
Identify the objectives that favor the recipient’s desired results Undervaluing the role of emotions and language in decision-making
Distinguishing what really matters Erosion of credibility over time
Taking the first steps and mitigating apprehension Viewing persuasion as an innate gift rather than a developable skill
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A4082.BrandPositioningStrategy

This tool allows to define the target market best suited to your offerings. A fundamental tool that precedes the marketing phase.

Results you can achieve with this A4ManagementTool Solved Problems
Establishing your brand positioning strategy Marketing directed at a non-target audience
Choosing appropriate market segments and attracting the right audience Low response and conversion rate
Clearly explaining the problems solved, the benefits, and the value created High marketing costs due to lack of focus
Equipping sellers with distinctive promotional tools Difficulty in selling (convincing the wrong clients)
Refining the narrative and attracting the best clients High post-sales management costs due to low customer satisfaction levels
Reassuring clients of the validity of their purchase  
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A4083.BrandCategoryAndPromotion

This tool allows to characterize one's offerings and outline a strategy that precedes promotion and marketing.

Results you can achieve with this A4ManagementTool Solved Problems
Defining your offering and promotional strategy Customers struggle to understand the value of the offer
Choosing the appropriate terminology for each activity Difficulty in standing out from the competition
Formalizing the consumer promise Ineffective use of the sales pitch
Standing out from competitors Difficulty for clients to remember the organization
Making sure that sellers use a unique promotional message Tendency not to profile distinctively
Facilitating dialogue with clients  
Identifying one’s own catchy slogans  
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A4122.ResultsAppreciation

This tool is designed to recognize and celebrate achievements, both individually and as a team, to increase confidence and lead to even better performance.

Results you can achieve with this A4ManagementTool Solved Problems
Valuing results and stimulating motivation Tendency to downplay achieved successes
Acknowledging the efforts of collaborators and stakeholders Failure to contextualize results
Strengthening confidence in one’s own abilities (with very little time commitment) Poor celebration of one’s achievements
Revitalizing activities Tendency not to quantify successes in measurable terms
Reorienting goals and challenges Delay in addressing performances needing improvement
Making collaborators aware of successes and incentivizing maximum commitment Lack of recognition for collaborators
Facilitating quick decisions  

A4040.PersuasionStrategy

Results you can achieve with this A4ManagementTool Solved Problems
Perfecting the persuasive strategy Predominant empirical approach
Using both rationality and the emotional sphere to persuade Failure to prepare a strategy
Seeing opportunities beyond appearances Neglecting the principles of persuasion
Identify the objectives that favor the recipient’s desired results Undervaluing the role of emotions and language in decision-making
Distinguishing what really matters Erosion of credibility over time
Taking the first steps and mitigating apprehension Viewing persuasion as an innate gift rather than a developable skill
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