Increasing the perceived value of services, products, ideas, or solutions |
Significant investments to improve products and services rather than maximizing existing value |
Clearly communicating the unique benefits offered, distinguishing from competitors |
Focus on provided services rather than customer needs |
Prioritizing communicated value as well as actual value |
Reduced perception of the value of provided services and solved problems |
Selecting initiatives with low investment and high returns |
Underestimation of the sacrifices made by clients at the time of purchase |
Avoiding allocating resources without guaranteed returns |
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Increasing benefits for clients and reducing their sacrifices |
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Refining collaborators’ storytelling and their ability to present their services |
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