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Results found: 9

. Step 1: Formalize the internal communication strategy: A4092.EnterpriseCommunicationStrategy.
. Step 2: Communicate vision, mission, and business strategy convincingly: A4022.EnterpriseStrategy.
. Step 3: Streamline and align internal communication: A4013.LeanCommunication.
. Step 4: Define an internal communication plan: A4026.CommunicationPlan.
. Step 5: Respond to recurring and inconvenient questions so that employees become spokespersons: A4123.AnswerInconvenientQuestions.
. Step 6: Share the brand positioning strategy with employees: A4082.BrandPositioningStrategy.
. Step 7: Share a benchmarking and differentiation analysis with employees: A4063.SolutionComparisonChart.
. Step 8: Share achieved results and motivate employees: A4122.ResultsAppreciation.
. Step 9: Increase the perceived value of the offered services: A4025.PerceivedValueGrower.

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A4092.EnterpriseCommunicationStrategy

This essential tool for every organization balances the three levels of communication, formalizes its communication strategy, and coordinates the involved parties with a clear action plan.

Key Results Solved Problems
Defining a high-level corporate communication strategy Fragmented and repetitive communication
Identifying 10-15 impactful communication actions Spread of rumors
Focusing on a few key messages Confusion between formal and informal communication channels
Balancing the three dimensions of corporate communication Untapped communication potential
Enhancing the positive perception of executives and the trust of collaborators Fluctuating motivation and demotivation among collaborators
Communicating within cognitive saturation limits Poor transmission of enthusiasm and solemnity to collaborators
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A4022.EnterpriseStrategy

This tool allows for outlining the overall strategy of the organization or significant projects, channeling resources and efforts, and bringing one's credo to life.

Key Results Solved Problems
Realigning vision, mission, key results, and strategy convincingly Difficulty in conveying the company vision at all levels
Guiding collaborators towards vision and mission Heterogeneous perception of the company’s identity
Clearly articulating the company strategy Misalignment of objectives
Formalizing key results and disseminating them at all levels Repeated need to reaffirm project and activity directions
Conveying the company’s beliefs to clients Weak sense of belonging to the organization
Mobilizing collaborators towards action Constant lack of resources and inefficiency
Attracting talent, clients, and strategic partners Obstacles in inspiring team members and attracting new talent

 

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A4013.LeanCommunication

This strategic tool enables self-assessment, distinguishing between superfluous and essential communication, and defining an action plan based on multiple suggestions.

Key Results Solved Problems
Streamlining communication Tendency to consider internal communication routes as unchangeable
Establishing essential elements Increasing redundancy
Simplifying communication flows Little effort in removing the superfluous
Ensuring message comprehension Accumulation of documentation
Agreeing on what is superfluous Little inclination towards orderly archiving
Reducing information overload Absence of a defined communication strategy
Identifying communication that stands out for its vitality  

 

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A4026.CommunicationPlan

This tool facilitates the creation of a consensual communication plan, significantly improving relational effectiveness with minimal investment.

Key Results Solved Problems
Formulating an internal and external communication plan Uncoordinated communication
Defining objectives and inviting action Absence of definition of channels, frequency, and responsibilities
Mapping interests, target audiences, modes and timing of communication Fragmented and repetitive communication
Encouraging attention to content Information overload for recipients
Establishing the action plan and evaluating the effect of communication Poor responsiveness
Codifying common communicative norms Lack of feedback on communication effectiveness
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A4123.AnswerInconvenientQuestions

This tool is designed to effectively address both Frequently Asked Questions (FAQs) and Inconvenient Question (FIQs), making decisions more solid, reliable, and persuasive.

Key Results Solved Problems
Addressing frequent and uncomfortable questions Lack of clarity in communications
Eliminating rumors Lack of concrete answers
Answering delicate questions with courage Dissemination of unofficial and uncertain information
Stress-testing decisions to strengthen them Dissatisfaction and demotivation
Expressing one’s expertise Need for repeated clarifications
Generating value in minutes  
Formulating incisive questions and stimulating productive responses  

 

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A4082.BrandPositioningStrategy

This tool allows to define the target market best suited to your offerings. A fundamental tool that precedes the marketing phase.

Key Results Solved Problems
Establishing your brand positioning strategy Marketing directed at a non-target audience
Choosing appropriate market segments and attracting the right audience Low response and conversion rate
Clearly explaining the problems solved, the benefits, and the value created High marketing costs due to lack of focus
Equipping sellers with distinctive promotional tools Difficulty in selling (convincing the wrong clients)
Refining the narrative and attracting the best clients High post-sales management costs due to low customer satisfaction levels
Reassuring clients of the validity of their purchase  
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A4063.SolutionComparisonChart

This tool facilitates the comparative analysis of various solutions, enhances their aspects, and organizes the presentation of results, using over 200 evaluation criteria.

Key Results Solved Problems
Valuing your solutions and presenting them to decision-makers Solutions presented without conviction
Selecting the most effective valuation criteria (drawing from over 200 proposals) Failure to consider that every solution has pros and cons
Analyzing variants from all stakeholders’ perspectives Presentation of weak alternatives to decision-makers
Comparing different solution options Use of insignificant or subjective comparison criteria
Examining direct and indirect, intuitive and counter-intuitive, endogenous and exogenous impacts Difficulty in effectively defending one’s choices
Highlighting opportunities in documented proposals serving as decision bases  
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A4122.ResultsAppreciation

This tool is designed to recognize and celebrate achievements, both individually and as a team, to increase confidence and lead to even better performance.

Key Results Solved Problems
Valuing results and stimulating motivation Tendency to downplay achieved successes
Acknowledging the efforts of collaborators and stakeholders Failure to contextualize results
Strengthening confidence in one’s own abilities (with very little time commitment) Poor celebration of one’s achievements
Revitalizing activities Tendency not to quantify successes in measurable terms
Reorienting goals and challenges Delay in addressing performances needing improvement
Making collaborators aware of successes and incentivizing maximum commitment Lack of recognition for collaborators
Facilitating quick decisions  
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A4025.PerceivedValueGrower

This tool enables the enhancement of the perceived value of a service / product by using a fraction of the resources needed to increase its actual value (based on countless concrete proposals).

Key Results Solved Problems
Increasing the perceived value of services, products, ideas, or solutions Significant investments to improve products and services rather than maximizing existing value
Clearly communicating the unique benefits offered, distinguishing from competitors Focus on provided services rather than customer needs
Prioritizing communicated value as well as actual value Reduced perception of the value of provided services and solved problems
Selecting initiatives with low investment and high returns Underestimation of the sacrifices made by clients at the time of purchase
Avoiding allocating resources without guaranteed returns  
Increasing benefits for clients and reducing their sacrifices  
Refining collaborators’ storytelling and their ability to present their services  

 

A4092.EnterpriseCommunicationStrategy

Key Results Solved Problems
Defining a high-level corporate communication strategy Fragmented and repetitive communication
Identifying 10-15 impactful communication actions Spread of rumors
Focusing on a few key messages Confusion between formal and informal communication channels
Balancing the three dimensions of corporate communication Untapped communication potential
Enhancing the positive perception of executives and the trust of collaborators Fluctuating motivation and demotivation among collaborators
Communicating within cognitive saturation limits Poor transmission of enthusiasm and solemnity to collaborators