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Results found: 7

. Step 1: Redefine the brand positioning strategy: A4082.BrandPositioningStrategy.
. Step 2: Categorize the brand and establish a promotion strategy: A4083.BrandCategory&Promotion.
. Step 3: Identify customer needs and stimulate new ones: A4002.IdentifyCustomerNeeds.
. Step 4: Redesign the customer experience, or use this tool to conduct a customer experience survey: A4125.CustomerExperience.
. Step 5: Realign vision, mission, and business strategy: A4022.EnterpriseStrategy.
. Step 6: Define the upper-level strategic plan (roadmap): A4038.MasterPlan.
. Step 7: Reassess the key services offered based on findings: A4018.KeyServicesPortfolio.

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A4082.BrandPositioningStrategy

This tool allows to define the target market best suited to your offerings. A fundamental tool that precedes the marketing phase.

Key Results Solved Problems
Establishing your brand positioning strategy Marketing directed at a non-target audience
Choosing appropriate market segments and attracting the right audience Low response and conversion rate
Clearly explaining the problems solved, the benefits, and the value created High marketing costs due to lack of focus
Equipping sellers with distinctive promotional tools Difficulty in selling (convincing the wrong clients)
Refining the narrative and attracting the best clients High post-sales management costs due to low customer satisfaction levels
Reassuring clients of the validity of their purchase  
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A4083.BrandCategoryAndPromotion

This tool allows to characterize one's offerings and outline a strategy that precedes promotion and marketing.

Key Results Solved Problems
Defining your offering and promotional strategy Customers struggle to understand the value of the offer
Choosing the appropriate terminology for each activity Difficulty in standing out from the competition
Formalizing the consumer promise Ineffective use of the sales pitch
Standing out from competitors Difficulty for clients to remember the organization
Making sure that sellers use a unique promotional message Tendency not to profile distinctively
Facilitating dialogue with clients  
Identifying one’s own catchy slogans  
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A4002.IdentifyCustomerNeeds

This tool allows for detecting the needs of clients, partners, and suppliers, their challenges and difficulties, proposing targeted solutions.

Key Results Solved Problems
Identifying client needs and stimulating new ones Difficulties distinguishing between the problem, the needs, and the solutions
Demonstrating to clients the ability to solve their problems Some clients struggle to understand which solution can help them
Empathizing with clients and partners Clients poorly informed about the problems that can be solved
Encouraging collaborators to proactively meet needs Proposed solutions are described from the supplier’s perspective rather than the client’s
Assisting clients in recognizing new opportunities Confusing or superficial presentation of solutions
Inspiring clients to promote solutions  
Aligning the narrative of your marketing campaigns  
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A4125.CustomerExperience

This tool is designed to optimize conditions to make the experience offered to customers unforgettable.

Key Results Solved Problems
Enriching customer and user experiences, encouraging them to return Focus on internal performance rather than the customer experience
Improving customer and user journeys by designing tailored experiences Difficulty in retaining customers
Enhancing the perceived customer experience Loss of customers without understanding the reasons
Encouraging word-of-mouth referrals Unsatisfactory loyalty levels
Localizing customers by their choice Weak positive word-of-mouth
Simplifying complexity, making the experience smooth and enjoyable Rise in complaints
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A4022.EnterpriseStrategy

This tool allows for outlining the overall strategy of the organization or significant projects, channeling resources and efforts, and bringing one's credo to life.

Key Results Solved Problems
Realigning vision, mission, key results, and strategy convincingly Difficulty in conveying the company vision at all levels
Guiding collaborators towards vision and mission Heterogeneous perception of the company’s identity
Clearly articulating the company strategy Misalignment of objectives
Formalizing key results and disseminating them at all levels Repeated need to reaffirm project and activity directions
Conveying the company’s beliefs to clients Weak sense of belonging to the organization
Mobilizing collaborators towards action Constant lack of resources and inefficiency
Attracting talent, clients, and strategic partners Obstacles in inspiring team members and attracting new talent

 

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A4018.KeyServicesPortfolio

This tool enables a clear description of the services offered to customers, maximizing perceived value and encouraging the discovery of new opportunities.

Key Results Solved Problems
Re(defining your offerings and communicating them effectively to clients Tendency to present one’s offers from an internal perspective rather than from the client’s point of view
Making offering descriptions irresistible and memorable to clients Client expectations not met
Communicating clearly and professionally Limited client understanding of offers
Supporting collaborators in clearly illustrating offerings Client requests beyond the scope of the company’s offer
Helping clients understand which problems are being solved Focus on oneself rather than on clients
Promoting the sale of complementary and enhanced services (cross-selling and upselling)  
Shortening the cash-to-cash cycle  

A4082.BrandPositioningStrategy

Key Results Solved Problems
Establishing your brand positioning strategy Marketing directed at a non-target audience
Choosing appropriate market segments and attracting the right audience Low response and conversion rate
Clearly explaining the problems solved, the benefits, and the value created High marketing costs due to lack of focus
Equipping sellers with distinctive promotional tools Difficulty in selling (convincing the wrong clients)
Refining the narrative and attracting the best clients High post-sales management costs due to low customer satisfaction levels
Reassuring clients of the validity of their purchase