Levels
Categories
Programs

Results found: 8

. Step 1: Identify customer needs and stimulate new ones: A4002.IdentifyCustomerNeeds.
. Step 2: Redesign the customer experience: A4125.CustomerExperience.
. Step 3: Redefine the brand positioning strategy: A4082.BrandPositioningStrategy.
. Step 4: Categorize the brand and establish a promotion strategy: A4083.BrandCategory&Promotion.
. Step 5: Increase the perceived value of your services/products: A4025.PerceivedValueGrower.
. Step 6: Reassess the key services offered based on findings: A4018.KeyServicesPortfolio.
. Step 7: Review the external communication strategy: A4092.EnterpriseCommunicationStrategy.
. Step 8: Define a communication plan: A4026.CommunicationPlan.

Go!

A4002.IdentifyCustomerNeeds

This tool allows for detecting the needs of clients, partners, and suppliers, their challenges and difficulties, proposing targeted solutions.

Key Results Solved Problems
Identifying client needs and stimulating new ones Difficulties distinguishing between the problem, the needs, and the solutions
Demonstrating to clients the ability to solve their problems Some clients struggle to understand which solution can help them
Empathizing with clients and partners Clients poorly informed about the problems that can be solved
Encouraging collaborators to proactively meet needs Proposed solutions are described from the supplier’s perspective rather than the client’s
Assisting clients in recognizing new opportunities Confusing or superficial presentation of solutions
Inspiring clients to promote solutions  
Aligning the narrative of your marketing campaigns  
Go!

A4125.CustomerExperience

This tool is designed to optimize conditions to make the experience offered to customers unforgettable.

Key Results Solved Problems
Enriching customer and user experiences, encouraging them to return Focus on internal performance rather than the customer experience
Improving customer and user journeys by designing tailored experiences Difficulty in retaining customers
Enhancing the perceived customer experience Loss of customers without understanding the reasons
Encouraging word-of-mouth referrals Unsatisfactory loyalty levels
Localizing customers by their choice Weak positive word-of-mouth
Simplifying complexity, making the experience smooth and enjoyable Rise in complaints
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A4082.BrandPositioningStrategy

This tool allows to define the target market best suited to your offerings. A fundamental tool that precedes the marketing phase.

Key Results Solved Problems
Establishing your brand positioning strategy Marketing directed at a non-target audience
Choosing appropriate market segments and attracting the right audience Low response and conversion rate
Clearly explaining the problems solved, the benefits, and the value created High marketing costs due to lack of focus
Equipping sellers with distinctive promotional tools Difficulty in selling (convincing the wrong clients)
Refining the narrative and attracting the best clients High post-sales management costs due to low customer satisfaction levels
Reassuring clients of the validity of their purchase  
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A4083.BrandCategoryAndPromotion

This tool allows to characterize one's offerings and outline a strategy that precedes promotion and marketing.

Key Results Solved Problems
Defining your offering and promotional strategy Customers struggle to understand the value of the offer
Choosing the appropriate terminology for each activity Difficulty in standing out from the competition
Formalizing the consumer promise Ineffective use of the sales pitch
Standing out from competitors Difficulty for clients to remember the organization
Making sure that sellers use a unique promotional message Tendency not to profile distinctively
Facilitating dialogue with clients  
Identifying one’s own catchy slogans  
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A4025.PerceivedValueGrower

This tool enables the enhancement of the perceived value of a service / product by using a fraction of the resources needed to increase its actual value (based on countless concrete proposals).

Key Results Solved Problems
Increasing the perceived value of services, products, ideas, or solutions Significant investments to improve products and services rather than maximizing existing value
Clearly communicating the unique benefits offered, distinguishing from competitors Focus on provided services rather than customer needs
Prioritizing communicated value as well as actual value Reduced perception of the value of provided services and solved problems
Selecting initiatives with low investment and high returns Underestimation of the sacrifices made by clients at the time of purchase
Avoiding allocating resources without guaranteed returns  
Increasing benefits for clients and reducing their sacrifices  
Refining collaborators’ storytelling and their ability to present their services  

 

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A4018.KeyServicesPortfolio

This tool enables a clear description of the services offered to customers, maximizing perceived value and encouraging the discovery of new opportunities.

Key Results Solved Problems
Re(defining your offerings and communicating them effectively to clients Tendency to present one’s offers from an internal perspective rather than from the client’s point of view
Making offering descriptions irresistible and memorable to clients Client expectations not met
Communicating clearly and professionally Limited client understanding of offers
Supporting collaborators in clearly illustrating offerings Client requests beyond the scope of the company’s offer
Helping clients understand which problems are being solved Focus on oneself rather than on clients
Promoting the sale of complementary and enhanced services (cross-selling and upselling)  
Shortening the cash-to-cash cycle  
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A4092.EnterpriseCommunicationStrategy

This essential tool for every organization balances the three levels of communication, formalizes its communication strategy, and coordinates the involved parties with a clear action plan.

Key Results Solved Problems
Defining a high-level corporate communication strategy Fragmented and repetitive communication
Identifying 10-15 impactful communication actions Spread of rumors
Focusing on a few key messages Confusion between formal and informal communication channels
Balancing the three dimensions of corporate communication Untapped communication potential
Enhancing the positive perception of executives and the trust of collaborators Fluctuating motivation and demotivation among collaborators
Communicating within cognitive saturation limits Poor transmission of enthusiasm and solemnity to collaborators
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A4026.CommunicationPlan

This tool facilitates the creation of a consensual communication plan, significantly improving relational effectiveness with minimal investment.

Key Results Solved Problems
Formulating an internal and external communication plan Uncoordinated communication
Defining objectives and inviting action Absence of definition of channels, frequency, and responsibilities
Mapping interests, target audiences, modes and timing of communication Fragmented and repetitive communication
Encouraging attention to content Information overload for recipients
Establishing the action plan and evaluating the effect of communication Poor responsiveness
Codifying common communicative norms Lack of feedback on communication effectiveness

A4002.IdentifyCustomerNeeds

Key Results Solved Problems
Identifying client needs and stimulating new ones Difficulties distinguishing between the problem, the needs, and the solutions
Demonstrating to clients the ability to solve their problems Some clients struggle to understand which solution can help them
Empathizing with clients and partners Clients poorly informed about the problems that can be solved
Encouraging collaborators to proactively meet needs Proposed solutions are described from the supplier’s perspective rather than the client’s
Assisting clients in recognizing new opportunities Confusing or superficial presentation of solutions
Inspiring clients to promote solutions  
Aligning the narrative of your marketing campaigns