| Re(defining your offerings and communicating them effectively to clients |
Tendency to present one’s offers from an internal perspective rather than from the client’s point of view |
| Making offering descriptions irresistible and memorable to clients |
Client expectations not met |
| Communicating clearly and professionally |
Limited client understanding of offers |
| Supporting collaborators in clearly illustrating offerings |
Client requests beyond the scope of the company’s offer |
| Helping clients understand which problems are being solved |
Focus on oneself rather than on clients |
| Promoting the sale of complementary and enhanced services (cross-selling and upselling) |
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| Shortening the cash-to-cash cycle |
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