Levels
Categories
Programs

Results found: 4

. Step 1: Identify customer needs and stimulate new ones: A4002.IdentifyCustomerNeeds.
. Step 2: Redesign the customer experience: A4125.CustomerExperience.
. Step 3: Increase perceived value for customers: A4025.PerceivedValueGrower.
. Step 4: Reassess the key services offered based on findings: A4018.KeyServicesPortfolio.
. Step 5: Conduct a customer experience survey: A4125.CustomerExperience.

Go!

A4002.IdentifyCustomerNeeds

This tool allows for detecting the needs of clients, partners, and suppliers, their challenges and difficulties, proposing targeted solutions.

Key Results Solved Problems
Identifying client needs and stimulating new ones Difficulties distinguishing between the problem, the needs, and the solutions
Demonstrating to clients the ability to solve their problems Some clients struggle to understand which solution can help them
Empathizing with clients and partners Clients poorly informed about the problems that can be solved
Encouraging collaborators to proactively meet needs Proposed solutions are described from the supplier’s perspective rather than the client’s
Assisting clients in recognizing new opportunities Confusing or superficial presentation of solutions
Inspiring clients to promote solutions  
Aligning the narrative of your marketing campaigns  
Go!

A4125.CustomerExperience

This tool is designed to optimize conditions to make the experience offered to customers unforgettable.

Key Results Solved Problems
Enriching customer and user experiences, encouraging them to return Focus on internal performance rather than the customer experience
Improving customer and user journeys by designing tailored experiences Difficulty in retaining customers
Enhancing the perceived customer experience Loss of customers without understanding the reasons
Encouraging word-of-mouth referrals Unsatisfactory loyalty levels
Localizing customers by their choice Weak positive word-of-mouth
Simplifying complexity, making the experience smooth and enjoyable Rise in complaints
Go!

A4025.PerceivedValueGrower

This tool enables the enhancement of the perceived value of a service / product by using a fraction of the resources needed to increase its actual value (based on countless concrete proposals).

Key Results Solved Problems
Increasing the perceived value of services, products, ideas, or solutions Significant investments to improve products and services rather than maximizing existing value
Clearly communicating the unique benefits offered, distinguishing from competitors Focus on provided services rather than customer needs
Prioritizing communicated value as well as actual value Reduced perception of the value of provided services and solved problems
Selecting initiatives with low investment and high returns Underestimation of the sacrifices made by clients at the time of purchase
Avoiding allocating resources without guaranteed returns  
Increasing benefits for clients and reducing their sacrifices  
Refining collaborators’ storytelling and their ability to present their services  

 

Go!

A4018.KeyServicesPortfolio

This tool enables a clear description of the services offered to customers, maximizing perceived value and encouraging the discovery of new opportunities.

Key Results Solved Problems
Re(defining your offerings and communicating them effectively to clients Tendency to present one’s offers from an internal perspective rather than from the client’s point of view
Making offering descriptions irresistible and memorable to clients Client expectations not met
Communicating clearly and professionally Limited client understanding of offers
Supporting collaborators in clearly illustrating offerings Client requests beyond the scope of the company’s offer
Helping clients understand which problems are being solved Focus on oneself rather than on clients
Promoting the sale of complementary and enhanced services (cross-selling and upselling)  
Shortening the cash-to-cash cycle  

A4002.IdentifyCustomerNeeds

Key Results Solved Problems
Identifying client needs and stimulating new ones Difficulties distinguishing between the problem, the needs, and the solutions
Demonstrating to clients the ability to solve their problems Some clients struggle to understand which solution can help them
Empathizing with clients and partners Clients poorly informed about the problems that can be solved
Encouraging collaborators to proactively meet needs Proposed solutions are described from the supplier’s perspective rather than the client’s
Assisting clients in recognizing new opportunities Confusing or superficial presentation of solutions
Inspiring clients to promote solutions  
Aligning the narrative of your marketing campaigns